Developed a colorful and funky ice cream brand with illustrative elements as part of an honors project. Collaboratively worked with a "client," gathering preferences through a form, curating a mood board, and refining logo sketches. Delivered a product mockup and a series of nine Instagram posts to establish a vibrant social media presence. Designs were created in Adobe Illustrator and showcased through Photoshop mockups, ensuring the brand's vision was brought to life with every detail adjusted to the "client's" preferences.